ADELANTE 2019

Logo Design for a powerlifting gym for a fall clothing line. Balanced play of "edgy" and "clean" with the skull icon and typographic focus.

Adelante Barbell Club 2019

Fall 2019, Freelance

Shirt Artwork/Logotype, 3 Week Deadline

Principal Type: Union Rough Condensed, Termina Heavy (modified)

Initial Timeline: 10 Sketches > 2 Preliminaries > 1 Final, 1 Revision

Final Timeline: 10 Sketches (+17 Sketches, 2 Icons with 4 variations each) > 2 Preliminaries > 1 Final, 1 Revision

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