Fall 2019, Freelance
Shirt Artwork/Logotype, 3 Week Deadline
Principal Type: Union Rough Condensed, Termina Heavy (modified)
My client found me in a coffee shop working on a digital painting commission, and brought me in for a merch opportunity. This project was heavily collaborative to settle on a design bridging two questions: what their community wanted, and where the powerlifting gym wanted to go next. In Fall 2019 we released this line of merch to the public and the client came back a few months later for another partnership.
● Heavy collaboration with client to determine specific style and layout for Fall 2019, future apparel releases, and future Brand Identity.
● Based on client needs, funneled ideas into 30 sketches, 10 preliminaries, and 2 revision finals
● Generated $3500-$5000 first-day revenue, with multiple colorways of the design still being released.
● Based on client needs, funneled ideas into 30 sketches, 10 preliminaries, and 2 revision finals
● Generated $3500-$5000 first-day revenue, with multiple colorways of the design still being released.
Process
Initial Timeline: 10 Sketches > 2 Preliminaries > 1 Final, 1 Revision
Final Timeline: 10 Sketches (+17 Sketches, 2 Icons with 4 variations each) > 2 Preliminaries > 1 Final, 1 Revision
Initial 10 Sketches
8 more sketches based on client's requests
9 more sketches displaying potential of 2 icons: skull or Ku
Icon #2 Development: Ku
Preliminary A: Ku
Preliminary B: Skull (chosen)
Preliminary B in negative
Typographic Balancing
